Dive Brief:
- Retailers are shifting their strategies to provide better service for consumers, with nearly half in a survey by Auburn University saying their supply chain management strategy is to balance cost and service. By contrast, only 8% said their strategic focus is to cut costs.
To enhance service, retailers are focusing on urban markets. 80% surveyed said urban fulfillment is an area of growth, with one respondent describing urban logistics as "the new battleground."