Still with the static planning of route optimization? Wake up to the new age of dynamic route planning for your field service management; which is the most appropriate tool present at the hands of today’s managers to reduce costs and improve efficiency.

Field service management is more about accuracy and consistency. To create the optimized journey, companies require smart planning and routing engines. Subsequent results from the plan will be efficient and cost-effective.

Geoconcept helped a leading lubricant company implement the value of geoptimization in the core of their operational process, and it also helps in finding a solution that perfectly fits their requirements.

The Biggest problem      

The company has a wide network of distributors across India who sells these lubricants in the retail market. Every distributor has group of sales & marketing representatives who visit outlets within their designated territories on a daily basis for collecting orders, money, product promotion, and other sales related activities. The main requirement for the lubricant company is to develop a “sales route planning” application to optimally determine the daily visit plan of its sales and marketing representatives through distributor sales representatives and field marketing representatives.

Geoconcept’s Solution                                                        

Geoconcept provided a solution with an automated route itinerary along with high-quality analytics and calculation speed. There are certain features with Geoconcept that helped the lubricant company to overcome their problem. Let’s have a look into the features and how they helped the overall performance.

Territory Mapping

In order to generate revenue, it is important to identify the territories and outlets. These territories get mapped within Geoconcept’s engine. The categorization of the territories depends upon the representative who used to visit them at what time and at what frequency. The next important factor is to make sure there is no overlapping taking place, which might end up in loss of time and cost for the representatives.

Route optimization

Once the territory mapping is done, it is time for the visit scheduling. The main factors to consider the plan are their business constraints such as time taken by the sales representative during the visit, reducing the total distance traveled, covering more outlets per day, balancing the weightage of the outlets etc. The solution to the problem is to improve  the reach within territories based on the potential customers and their sales meanwhile make sure regular timely visits to all the outlets .

Geoconcept’s solution enabled the lubricant company to create the optimal plan for mobilizing the field representatives.

The field service management  also reduce the overall cost of resource movement and increase the efficiency and profitability.