Decision making is the most crucial part of a company where a wrong decision can be detrimental to revenue and customer satisfaction.  When a considerable amount of route is planned manually, it leads businesses at risk as it might fail to meet customer expectations.

Which is why one should look at investing in a route planning tool

Reduce transportation costs:

As there are fluctuations in fuel prices which make transport expensive, a business looking to stay within a budget might feel it difficult to cope up with tight profit margins.

While opting for route optimization solutions, one can plan routes effectively which leads the drivers to spend less time driving, less fuel consumption reduce wear and tear of the vehicles which reduces the maintenance costs.

Customer satisfaction:

Business success depends upon customer satisfaction, and as to improve it, the timeliness and efficiency is the key. Perfect planning can manage any last minute changes so that the customers are never left behind.

Gained Productivity:

Every business needs to consider deadlines, driver shifts, number of stops. A route planner helps to organize the stops and reach the destination with time to spare.

To put it in a nutshell, the route planners helps the business to cut transportation costs and increases the number of destinations per day which intend helps in saving the business time and money.

Ref:http://www.scmr.com/article/why_route_planning_is_important_for_your_business